Business Development, Strategy & Creative Production
MELON is a metaverse development studio focused on Roblox and the future of Web3.
I was brought on board to work with the CEO to support metaverse strategy and proposal development for business development. In addition to creating 35+ proposals for leading lifestyle, CPG, and fortune 500 brands, I was asked to produce one of the agency's most significant releases of the year, NFL Tycoon. The game is the first official NFL experience on Roblox, with the launch coinciding with Super Bowl LVI.
Role
Business Development, Strategy & Creative Production
Scope
Business Development
Proposal Development
Metaverse Strategy
Brand Strategy
Creative Production
Game Production
Art Direction
Xavier is a brand builder, connector, and producer passionate about collaborating with brands, agencies, and artists to develop and execute culture-shifting physical and digital experiences. A proven leader, marrying deep production, business, marketing, and creative backgrounds into every execution.
